People who post entries on social networking sites are often unaware of how this information may be used by companies. Oftentimes, users of social networking sites feel the need to broadcast everything that happens to them. Some users feel safer by having a private profile. Despite having a "private profile", companies can still show advertisements on users' Facebook pages. This is quite an improvement from companies asking customers to fill out surveys on paper or giving surveys on the phone. Even with a private profile, a user will still "like" companies' Facebook pages and leave comments on these pages. The reason for this is by posting information to public pages, it gives the companies the right to use your information. Once companies receive information from users, they may use this information to increase revenues.
It is amazing that social media can help a company mine for information about people. Traditional forms of obtaining consumer information are becoming obsolete. Companies can get instant input from social media users. Companies can eventually increase revenue by using this valuable information to pinpoint target market and demographics to better adapt product or service.
ReplyDeleteIt is crazy to think that just by clicking on the word "like" on Facebook, that it can send tons of information to companies and marketers making it easier for them to sell you something. They receive information on the most popular clothes, favorite bands, age, race, etc. Most people do not even know that they are practically giving their information away.
ReplyDeleteI think it is very cool how social media is completely changing the marketing world and cant imagine how it will change even more as it progresses. I didn't know that facebook would share information on a private file if the user just clicked like, but this shows that the data is worth a good amount to the companies and helps them become more profitable.
ReplyDeleteIt is very important for individuals to monitor what they say online. No matter if it is private or not, companies always have a way to find out. Even if a person doesn't work for that company they should be cautious in what they put online. Who knows where they'll be in the future? They may want to work with that company. I have heard that Facebook collects a lot of our information. I definitely didn't like this when I first heard it, but at this point for me it is almost too late to get my privacy back because I have been on the website for so long.
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